Pre-launching during Stockholm Design Week 2012, One Nordic Furniture Company rethinks the furniture industry. Online thinking is at the core of the brand, with the online store as the main distribution channel.
�Online comes first. Our generation is used to buying everything online, why not original design furniture?� says Joel Roos, founder of One Nordic Furniture Company.
Official designers so far are Form Us With Love (Sweden), Hallgeir Homstvedt (Norway) and KiBiSi (Denmark).
One Nordic Furniture Company will present new products during the year. For the pre-launch in February, the first designs presented are the Bento chair and table by Stockholm based design studio Form Us With Love. The name Bento is wordplay with the Japanese slang word meaning �convenient� as well as the Finnish tradition of bentwood.
 �The broad legs are a wink at the tradition of bending wood, but at the same time it�s a bit bold. It�s definitely messing with your preconceptions of Nordic design� says Petrus Palm'er, Form Us With Love.
The first edition of the Bento chair and table will be numbered and signed by the designers.
www.onenordic.com

Source: interiornews.com.